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Is Google going to add their own links to your web pages? A recent patent application of Google indicates that this might be coming. The name of the patent is "Enhanced document browsing with automatically generated links to relevant information". It is an update of the patent application that Google filed in 2006. What is Google's patent application about? Here's the official abstract: "Additional documents are automatically located that are relevant to an original document, such as a document being read by a user, and also potentially relevant to personal information of the user. The additional documents may be located based on descriptive information that includes personal information of the user and content information of the document being read. The additional documents, or links to the additional documents, may be incorporated into the document being read. In some implementations, the additional documents may be presented in-line with the document being read, such as through an in-link link or text snippet. The user can thus be efficiently presented with additional information that is relevant to the original document being read." In other words: Google wants to read the contents of your web pages and then might insert their own links on your web pages. According to the patent application, the links will be based on the personal search history and the geographic location of the web surfer as well as on the contents of the page on which Google will insert the links. How can Google change the content of your web pages (technically)? Changing the content of your web pages is easy if the web surfer has Google's toolbar installed. Google's toolbar does not only send information about every page that you visit to Google, it also allows Google to change the content of each page that you visit through the document object model. If you use Google's toolbar then Google can add any content to the web pages that you visit and you wouldn't notice that the original content has changed. Note that Google could do this. That does not mean that Google actually does this. What type of content would Google insert on your web pages? Google might enter simple text links on your pages, they might link existing content or they might add whole new paragraphs on your web pages. Technically, all of this is possible. It's not clear what Google will do with the methods described in the patent. However, since there are several documents about this topic, it seems that they are serious about this. Google knows a lot about you and they control a lot of the information that we get on the Internet. Will they also change the content of your web pages in the near future? Being listed on Google's first result page is becoming more important than before. Google can only recommend your website as a link if they know your site. Add Comment |
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WARNING: Google Buzz Has A Huge Privacy Flaw 1/11 Nicholas Carlson | Feb. 10, 2010, 4:49 PM Update 3: Here's the story of how panicking just enough may have saved Google's answer to Facebook and Twitter.
Update 2: Google has made further changes that address most -- but not all -- of our concerns. Update 1: Google released some privacy fixes for Buzz. They're a nice start, but we don't think they go far enough. Read more here: Sorry, Google's Improvements To Buzz Don't Fix Privacy Flaw Earlier: There is a huge privacy flaw in Google's new Twitter/Facebook competitor, Google Buzz. When you first go into Google Buzz, it automatically sets you up with followers and people to follow. A Google spokesperson tells us these people are chosen based on whom the users emails and chats with most using Gmail. That's fine. The problem is that -- by default -- the people you follow and the people that follow you are made public to anyone who looks at your profile. In other words, before you change any settings in Google Buzz, someone could go into your profile and see the people you email and chat with most. A Google spokesperson asked us to phrase this claim differently. Like this: "In other words, after you create your profile in Buzz, if you don't edit any of the default settings, someone could visit your profile and see the people you email and chat with most (provided you didn't edit this list during profile creation)." (Freaking out already? Here's how to IMMEDIATELY make these list private and then edit them >) When you first post to Google Buzz, there is a dialogue box that reads "Before participating in Buzz, you need a public profile with your name and photo." It also says -- albeit in tiny gray letters against a white background, "Your profile includes your name, photo, people you follow, and people who follow you." But it does not say that these publicly viewable follower lists are made up of people you most frequently email and chat with. Even if it did say that, we doubt most users bother to read the text in the dialogue box before clicking "save profile and continue." (This is why it's always safest for Web services providers to make it so sharing information is always an "opt-in," rather than "opt-out," setting. Just ask Facebook, which still remembers Beacon.) There is also a "Welcome To Buzz" panel that shows who you are following and who is following you. In a long bit of unbolded text, it says "Buzz is a new way to share updates, photos, videos and more, and start conversations about the things you find interesting. You're already set up to follow the people you email and chat with the most." If a user notices the box, it might help users "catch" that they might be following people they don't want the world to know they're following. But you don't have to close the box to use Buzz. Closing the box does not trigger a warning or anything else that alerts the user they've agreed to publish a list of the people they email and chat with most. It looks like this: The whole point is: Google should just ask users: "Do you want to follow these people we've suggested you follow based on the fact that you email and chat with them? Warning: This will expose to the public who you email and chat with most." Google should not let users proceed to using Buzz until they click, "Yes, publish these lists." In my profession -- where anonymous sourcing is a crucial tool -- the implications of this flaw are terrifying. But it's bad for others too. Two obvious scenarios come to mind: It gets to a deeper problem with Google Buzz: It's built on email, which is a very different Internet application than a social network. The good news for Google is that this is a very easy problem to fix. Google must either shut off auto-following, or it must make follower lists private by default as soon as possible. |